Technology

Social Media Stars Show How Their Influence is Profitable

In the age of Facebook, Twitter, Vine, Instagram, and other social media sharing sites, advertising has begun to see brand new possibilities. Statistics are showing that by 2017, two thirds of the mobile internet traffic will be video. Already, 5 Vine video links are tweeted every second, and a branded Vine video has a four …

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Technology vs. Finance: Understanding the New Role of the CFO

Traditionally, CFOs were regarded as the guardian of organizational accounts, finances, and company analytics. Today, however, CFOs must juggle more responsibilities that branch into management and strategy, aligning these objectives with technology initiatives. From regulatory environment to competitor activity, CFOs require vast amounts of data to accomplish their duties in today’s data driven age, while …

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3 Lessons from Target CFO John Mulligan

Target’s data breach in 2013 may have affected up to 110 million customers. As many as 40 million credit card accounts were compromised and up to 70 million sets of personal information were stolen. On February 14, 2014, Target CFO John Mulligan testified before the United States Senate Judiciary Committee about the breach. As CFO, …

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