Twitter CFO’s Blunder

The unintentional tweet serves to show just how delicate social media can be for business operations

On November 24, Twitter CFO Anthony Noto tweeted, “I still think we should buy them. He is on your schedule for Dec 15 or 16 – we will need to sell him. I have a plan.” He later deleted the tweet, but the blunder was quickly picked up on by some of his 8,700 followers before it could be erased from the internet.

The unintentional tweet has the media and people around the world wondering what acquisition he was referring to. The tweet was obviously intended to be private, and serves to show just how delicate social media can be for business operations. The world of mergers and acquisitions has historically been a secretive game with companies courting each other and both parties trying to find the best deal whether buying or selling.

Twitter has been the leading social media site in numbers of executives, politicians, and other famous people accidentally providing the entire world with private information. When a CFO takes a hit over something as private as an acquisition, it sets the whole community abuzz with speculation. If the blunder prevents the acquisition from taking place, we may never know to whom he was referring.

The online social media site, Twitter, was founded in 2006 and has enjoyed incredible success, rising to the second largest social media site in the world behind Facebook. The platform has 310 million unique monthly visitors, and there are more than 500 million tweets a day from all over the world.

Anthony Noto joined Twitter in August of this year. His previous experience includes time at Goldman, Sachs & Co. as a Managing Director in the Technology, Media, and Telecom Investment Banking Group. Prior to his 15 years at Goldman, Sachs & Co., he was a Brand Manager at Kraft Foods. Noto received his MBA from the University of Pennsylvania’s prestigious Wharton School, and he also holds a mechanical engineering degree from the United States Military Academy.